And the Best Webrageous PPC Advertising Article goes to...

Not only can the PPC Managers at Webrageous provide the best in Google AdWords Management, but they also work to provide the best kind of PPC Advertising articles imaginable.

PPC Advertising and PPC Management are two areas of the online marketing industry that are developing at a faster pace every single day. For this reason, the PPC Management experts at Webrageous believe it to be important to share as much of their PPC Advertising knowledge as possible via their PPC Advertising articles.

Not only do we provide lots of PPC Advertising help for many PPC Advertisers out there, but we have a lot of fun whilst doing so. Creating PPC Advertising articles is a Webrageous specialty. There are few PPC Management companies which can develop PPC articles that are not only useful, but interesting and fun to read.

Therefore, today’s post is all about celebrating the success of our PPC Advertising articles and selecting the best PPC Advertising articles that we have written to date to share with our loyal readers just one more time.

1. Lover of Sweets? Here are 4 Sugar-Coated Online Marketing Tips to Suit You
If you love sweets and PPC Marketing, this sugary treat of an article will soon appeal to your PPC taste buds.

Not only will you feel like you have a better chance of achieving PPC Marketing success after reading this article, but you will also enjoy reading about chocolates and wine gums and sticky-coated naughty delights at the same time.

Who said that PPC Advertising was dry? Who said that PPC Advertising was more like a Rivita biscuit than a succulent jam doughnut? Webrageous didn’t, that’s for sure!

The online marketing tips included in this article cover how to work with keywords, what kind of online marketing tools to make use of and how to choose the right kind of PPC Management Expert to help you with your campaigns on a more profound level.

However, the most important piece of advice that Webrageous could offer you before reading this article is to make sure you have a stash of sweets in the cupboard before you begin. You’ll be craving something sweet before you get to the end without a doubt.

2. Snow White and the Seven Online Marketing Sins
Are you a lover of Disney movies and all things related to fairy tales in general? If so, you’ll enjoy reading about the online marketing sins that the story of Snow White should really have been about.

Not only will this article help you to avoid making disastrous online marketing mistakes that will ruin your PPC Advertising campaigns without repair, but you’ll have a new bedtime story to read to the kids at night too.

3. Looking for Love, Pay Per Click Management and Bridget Jones
This is the best PPC Management article for all those female PPC Managers out there who have Bridget Jones’ Diary permanently in the DVD player for times of female need.

If anyone can liken the search for love and happiness to PPC Management success, Webrageous can.

Curious? Click on the link and find out if our PPC Advertising article is worth a first date good night kiss!

4. Write Effective PPC Advertising Text By Shopping At The Supermarket
The PPC Managers at Webrageous are working for their PPC Advertising clients non-stop. So much so that even when they go to the supermarket to do the weekly shop, their PPC Management brains are ticking over new and exciting ways of approaching their PPC campaign management.

This PPC Advertising article explains how you can find inspiration for advertisement text development when buying your groceries and is a lot of fun to read.

It is amazing how PPC inspiration can be found all around us. Let the PPC Managers at Webrageous lead you towards online marketing success and test out our PPC supermarket theories yourself this weekend when you hit the food aisles for your hungry family.

5. How is Frankenstein’s Monster like a Google AdWords PPC Advertisement?
Frankenstein, by Mary Shelley, is considered to be a classic. Naturally, the well-read, highly-cultured PPC Managers at Webrageous have read the novel and yes, we recognize the quality of the PPC Management tips that even Shelley had to share with the world almost 200 years ago.

If you’re intrigued, click on the link and find out how knowledge of classic literature can help PPC Managers find PPC Advertising success for their clients.

If creativity is anything to go by, you’ll not find better that the PPC Managers at Webrageous, so make sure you contact us as soon as possible with your PPC Advertising needs.

Conversion Basics: Trust and Authority

It is, without any shade of a doubt, undeniably true that in order to get lots of conversions from your PPC Advertising Campaign you need to have a good working knowledge of PPC Management. You need to know what Quality Score, Click Through Rate and Google SERP Rank are, how to improve them and why they are important.

However, if you forget about the basics, if you ignore the fact that all effective marketing comes down to the development of trust and authority, it won’t matter how many optimized advertisement text options you create for your PPC Campaign. True PPC Advertising success lays in the basics of conversions... trust and authority.

Technology moves on, People stay the same
A little over ten years ago, the Internet was an unknown entity. Today, we have the Internet with us at all times via our telephones and other mobile devices. Even the small butcher’s shop around the corner has a very professional looking website, designed to function perfectly on a mobile device, and we catch up on the morning news via our Twitter streams instead of the archaic version of the morning newspaper over a cup of coffee.

Technology moves fast and it will keep on moving.

However, people stay the same. It’s true that we learn how to use new forms of technology and that most of us like getting to know new forms of technology. It’s true that we enjoy being able to buy online, to find the nearest drug store via our telephone, call them directly with one click of a button on their advertisement and then visit them in store within the hour.

We love the convenience, the speed and the wealth of information and choice that technology offers us. But the reasons behind our conversions, the reasons why people choose to buy, haven’t changed at all.

If a potential customer knows that your company is a leading authority on the product or service in question and if they trust in your company, they will convert. If they suspect that you know nothing and that you are not to be trusted in any way, they will go elsewhere.

Therefore, despite the increase in technology, despite the fact that seven years ago hardly anyone knew what a conversion was, the only way to get people to convert online and to increase your PPC conversion rate is through the development of trust and authority. So let’s get started...

Building Authority
Prove that you know lots about your industry. Prove that you are an expert in your field. Prove that what you say is grounded in reliable research, knowledge and practical understanding. Prove, prove, and prove yourself every day.

Ok... fine... HOW do you prove yourself via the Internet? The avenues for this are endless because technology and its developments are endless, but here is a list of the most important, perhaps...

1. The Mother Ship: Your Website
In general, authoritative websites are clear, simple and well organized. When internet-users can see who you are, what you do and how to get in contact without having to think for even one second, you look authoritative because it is clear that you know what you’re doing, what you offer and who you are.

The content on each of your web pages need only be about 450 words long, but this content must answer all possible questions about your business and your industry that an internet-user might have so that they don’t have to go elsewhere to find out the answers.

For example, if you own a pet shop, list all the products you sell on one page, clearly and neatly in alphabetical order or some kind of categorical order. Then dedicate another page to listing all the awards, training or certificates in pet care that you have. Then dedicate another page to listing the top ten most common pet problems (like fleas) and the solutions that your business provides.

Simple but comprehensive = authoritative.

2. Blog it!
Continuing with the idea of a pet shop, dedicate your blog to posts about pet ailments, pet success stories, pet-walking services, pet toys, pet treats and other cool products that your business sells in store.

Contribute a blog post of 400 words every day on a very clear subject matter and make sure that all possible questions are answered. If you can back up your content with facts and figures and research from trusted sources, do so and then put links to those sources in your posts.

Don’t be greedy by not sending your readers elsewhere on the Internet. If you share things with them, they will come back to you again because you are the authority that they trust.

3. Link Up via LinkedIn
Get an account in LinkedIn and fill it in as thoroughly as possible. Make friends with people in groups related to you and share. Don’t be frightened of making friends with other people working in your business. You won’t lose custom to the competition if your contacts are good and your services are reliable. In fact, you are likely to gain more custom by being associated with competitors than by not being associated with them.

4. Facebook
We all know what it is, we all receive alerts and updates from pages that we have “liked”, so we all know that we need a Facebook Page for our businesses too. Get one!

Make it simple, list your products and then make sure that any updates or posts you make on your website and blog are directly posted to your Facebook Page. If you share what you do, people will soon realize that you are an expert. If you don’t share, nobody will ever know that you are the world’s leading peanut butter maker and never visit your site to buy your product and convert.

5. Face to Face
Go to conferences, workshops and networking events in your industry. Pitch your session ideas and your products. Give guest lectures at local colleges or at internal meetings. Present yourself as an authority and you will be seen as one. Conversions come easy to people who are clearly the best in their field and who have something to teach and share with the rest of the world

Building Trust
The first thing to do is to watch this short video taken from an SES San Francisco keynote in 2010, given by Tim Ash of Sitetuners.com

 

Ash explains in his keynote the real potential and importance of going back to basics when it comes to online marketing, PPC Advertising, SEO, social networking, sales in general, whatever. The focus of his keynote is all about recognizing and remembering the fact that humans will always be humans.

Yes, we love technology, yes we buy online, yes we enjoy surfing the Internet on our mobile phones and yes we will become obsessed by the next big thing that all online marketers will have to get to grips with.

But... we will never stop being human, our brains will always choose trustworthy companies over companies that we know nothing about or companies that have disappointed us in the past and we will remain incredibly, perhaps even stupidly, loyal to these companies for years to come. Trust, once established, is difficult to break.

Be very clear in what it is that your company stands for and make sure that all your employees are aware of this company branding idea too. Decide who you are, what you offer and stick with that. Consistency is one of the best ways of developing and strengthening trust in general and it works in the same way for PPC Advertising and conversion increase.

Enjoying the benefits of a successful PPC Advertising Campaign with lots of Conversions
Finally... enjoy!

Now that you have refocused your approach to online marketing in general, your PPC Advertising Campaigns will start to show an increase in conversions. Be patient, stick to the basic plan of building and maintaining trust and authority online and offline and reap the benefits of your simple approach for years to come.

Remember, technology changes and people adapt in order to be able to use it as part of their daily lives, but the human mind does not change. The human mind will only convert when there is trust and authority, irrespective of the wonders of technology around us.

So... are you an authority? Can you be trusted? Have you shared this with the world? Conversion basics. Get to it!

What’s More Important for the PPC Manager: Google Analytics or Google Apps?

The most important tool for any Google AdWords PPC Manager is Google Analytics, right? Well, maybe not. Maybe Google Apps is just as, if not more, important for the PPC Manager to have set up and functioning on a daily basis if he or she really wants to master the secrets of PPC Management fast.

Fact

One of the most difficult things for a PPC Manager on a daily basis has very little to do with the actual PPC Management of a campaign and everything to do with time management, organization and the meeting of all goals set.

Problem
The PPC Manager is a metaphorical juggler. He or she has A/B campaign tests running on a constant basis and might have anything between 1 and 20 campaigns to manage on a daily basis, each with their very own PPC Management test running its course at any given time.

One of these campaigns might be testing advertisement text in an A/B testing framework, another campaign might be looking into different bidding management styles, a third campaign might be testing the different designs of a client’s landing page and so on.

The PPC Manager is the kind of person who has one of those jobs that just doesn’t ever really let the brain relax because there are just too many things to remember, too many variables to try to retain at the forefront of one’s mind for the next day at work. As a result, the PPC Manager can become overwhelmed with all the things that he or she needs to do, how to monitor them, when to change them and so on.

The Curse of the To-Do List
This is why many PPC Managers turn to the comforts of the age-old idea of a to-do list. They sit themselves down at the beginning or the end of the day and make a list of all the different things they need to do on a campaign (which include daily tasks, weekly tasks, monthly tasks and one-off changes all on the same page) and lo and behold, the list is endless.

Before anyone has realized, the day has passed and the PPC Manager is still making the to-do list without actually being able to get on with what is on that list because making the list is taking up all his or her time.

Therefore, even though Google Analytics is the king of all analytical programs and shows the PPC Manager invaluable data on the campaigns that he or she is running on a daily basis, the beauty and power of Google Analytics is wasted on many PPC Managers because the underlying, basic structure of system and order has not been put into place.

Google Analytics is the key to many aspects of PPC Management, but not if you don’t have the time to be able to use it properly on a regular basis and in a productive manner that produces the level of information you need in the record amount of time that you need to be able to produce it.

The to-do list system is too basic for the complex nature of the PPC Manager’s job and this is why Google Apps is the answer. Think about Google Analytics as stage two of your development. Make your initial efforts in PPC Management all about Google Apps and organization on a superhero level.

Google Apps for the PPC Manager
Google Apps has everything that a PPC Manager needs to get organized without losing him or herself in the organization period. It’s easy to lose yourself in a to-do-list and they can be very depressing because it is very rare that we can cross off all the things that we put onto our lists, particularly on a regular basis.

However, Google Apps gives us more scope to organize our PPC Management schedules on a broader scale and to develop routines that work. Here are just a few ideas...

Google Docs
Utilize Google Docs to get everything down into a system that every PPC Manager working for you in your firm can have access to when necessary. Thanks to the fact that Google Docs is an online resource, any changes made to the documents by any member of your PPC Management Team will be instantly available to see by all.

• Spreadsheets are great for logging tasks that need to be done on a daily, weekly, monthly and quarterly basis. They are better than the old-school list, because the grid-like format is easier to read and tasks are clearly separated, giving specific timeframes for each one.
• Image Collections are excellent for the management of Display Network Campaigns or any kind of images that need to be used in the maintenance and management of landing pages for all clients.
• Shared Documents Functionality lets you share your up-to-date information and all changes that are made with everyone on your team. Drum in a system to your PPC Managers that at the very beginning of every day, the first thing they do is revise all the documents that have undergone changes in the last 24 hours. It is also important that the people who make those changes highlight what they did in a color so that the information is digested by others at top speed.
• Labeling and Tags is a great way of further streamlining and organizing your PPC Campaign information. Labels can relate to team groups, they can relate to clients, they can relate to a scale of importance or urgency. The focus of the labeling is not important, but the effective use of it is.

Google Calendar
This is the perfect way to train your PPC Management brain to switch off at the end of the day and to stop thinking about all things related to PPC and clients. Let Google Calendar be the brain that remembers dates, tasks and responsibilities so that you can have a life outside of Google AdWords from time to time.

• Alerts can be set up to ensure that when you need to change an advertisement on the A/B campaign you have running to test advertisement copy, an alert is sent to your inbox to remind you to do so. This is essential. It means that the things you have to do in a month’s time that you are concerned you are going to forget can be managed more effectively. Google Alerts won’t let you forget the things you need to do.
• The Diary feature is a much better form of the to-do-list, because you can split things up across the days, weeks and months and be realistic about your goals in a pictorial form. Take advantage of the simplicity today.

Google Groups
If you are not a one-man PPC Management Band, and there is a team of PPC Managers working around you or for you, communication is the key. For communication to always remain up-to-date and for communication to work for you in your favor, Google Groups is something you should be taking full advantage of.

You can split up your group into different members of staff to form teams and these teams can receive all the information relevant to them without fearing sharing unnecessary information with other people in the company at the same time. Link your staff up into groups and have them actively use Google Groups as a way of sharing information and communication with each other every single day.

There’s more folks!
Google Apps has more to offer than a stressed-out and disorganized PPC Manager, but we hope that the first ideas shared with you in this article are enough to get the ball rolling at least. Much of what we have shared is common sense, really, but when under pressure and when chasing deadlines, it is sometimes easy to miss the really obvious solutions.

So... think about the exploitation of Google Analytics at a later date. For now, get things working smoother by investing in all that Google Apps has to offer. It is the best present a PPC Manager can ever hope to receive... except maybe a raise!

Google Soars BBB Rating

For all those non-believers out there, Webrageous Studios wants to highlight again the excellent jobs that all those people working for Google every day actually do with their time.

For many years Google has held a D-rating by the BBB, but this is a thing of the past. About a week ago, they reached an A- grading by the BBB.

Well done Google!

Calling All Qui Tam US Law Firms

Qui Tam Pay Per Click Management is now a popular form of online advertising for many US law firms which specialize in Qui Tam claims. It’s a popular and effective form of advertising for many Qui Tam law firms because when most people think about filing a Qui Tam claim they don’t already know a Qui Tam lawyer whom they can call.



As this is the 21st Century, the quickest, the most effective and the cheapest way of looking for that perfect Qui Tam lawyer is via the Internet. Therefore, Qui Tam law firms, if not doing so already, should be investing time, money and expertise in Qui Tam Pay Per Click Management if they want to get ahead of their competitors and attract those clients with big Qui Tam settlement potential.



For example, Webrageous Studios runs the Qui Tam Pay Per Click Management for a successful Qui Tam US law firm at present and was pleased to be celebrating with this same law firm recently on the biggest Qui Tam settlement that the US has ever seen, coming in at $128 million dollars.



Granted that the lawyers did all the hard work towards winning this case in the courtroom, but the fact of the matter is that Webrageous played a huge role in marketing their Qui Tam success and directing new Qui Tam clients towards the company’s website and offices every day. This is because Webrageous Studios knows exactly how to market a law firm that is looking to improve their Qui Tam Pay Per Click Management and generate more traffic and interest in Qui Tam law services.



Owing to this, Webrageous Studios intends to spend a little time sharing some of its expertise in Qui Tam Pay Per Click Management today. Webrageous wants to reveal how three essential features of conversion optimization on a Qui Tam US law firm’s website can do wonders for a Qui Tam PPC Campaign in general.



The three areas of conversion optimization that Webrageous Studios wishes to focus on today are as follows:



Website Usability

Website Persuasive Quality

Website Priority



Read the full length article entitled, Conversion Optimization for Qui Tam Pay Per Click Management on the Webrageous Studios website today and start taking steps towards the improvement of Qui Tam PPC without delay.

All PPC Advertisers can use Google Product Ads

The Google Product Ads have been in use since last year, but were only available to a select number of PPC Advertisers who were part of the Google BETA Testing Program for this particular tool.



However, all PPC Advertisers should now see the option which allows them to begin utilizing the Google Product Ads feature in their Google Accounts from here on in.



The Google Product Ads feature basically means that PPC Advertisers can choose to advertise by using more images in the Google Search Network forum and in this way show some of their important and highlighted products in pictorial form instead of simply relying on the basic text advertisements as their only form of advertising.



As a way of filtering through all the important information that one should know about the Google Product Ads, the list below meshes everything together in a few short bullet points:
Purchase the advertisements on a CPA basis, where you pay only when a product is actually sold. However, CPC (cost-per-click pricing) is available.
One CPA price for all products can be given, or advertisers can set different CPA pricing for different products.

One important point that Webrageous Studios believes you should note is that only “managed advertisers,” better known as the managers who have larger accounts and who use advertising representatives, can bid on a CPA basis. Otherwise, they have to pay on a CPC basis.

Webrageous has developed its own PPC Pre-Launch Check-List

A few weeks ago, we posted an article about the importance of adopting a PPC Pre-Launch Check-List. The purpose of the post was to highlight the fact that, whether new to PPC Management or one of the long-standing veterans in the trade, ensuring that everything is as spot on as it can be with your PPC Campaign before launching anything is really important. Not only does it save your PPC client money, but it is also an example of good PPC Management professional practice.



However, the post that we offered a few weeks ago was merely a taster and only recommended three of the most important areas to cover when at the point of PPC Campaign Pre-Launch.



In this post we would like to focus directly on the efforts of Webrageous Studios and what this particular company does prior to launching any PPC campaign for any one of its PPC clients. The Webrageous Pre-Launch Check-List has taken a number of years to develop and many changes have taken place in order to create a pre-launch itinerary that works to perfection.